Driving the Kingdom’s Circular Economy with SIRC - Dice Marketing & Advertising in Saudi Arabia
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Driving the Kingdom’s Circular Economy with SIRC

Leading the circular economy in Saudi Arabia, owned subsidiary of the Public Investment Fund (PIF) SIRC is at the forefront of driving the Kingdom’s circular economy by achieving the ambitious target set by the Waste Management National Regulator Framework of 2035. 

The challenge

Our aim was to highlight SIRC's leading role in propelling sustainable progress within the Kingdom of Saudi Arabia in a corporate video. Beyond a showcase of their projects, we aimed to communicate SIRC's unwavering commitment to forging a greener and more sustainable future for Saudi Arabia.

  • Client

    SIRC logo

Pre-Production :

Our content team expertly crafted an inspiring script that reflected the company's mission and objective as the driving force behind circular economy investments in the Kingdom.

Production :

The video crew traveled to various locations, such as Jubail, Jeddah, Riyadh, and Alkharj all within SIRC's 7 Subsidiary Networks, each specializing in a distinct form of recycling, successfully showcasing the details of the advanced technology employed for recycling at each location and highlighting the expertise applied in the process.

Post-Production :

The team expertly edited the raw footage, refined sound design incorporating suitable music, and applied the finishing touches such as color grading to transform the captured material into a polished finalized product. The corporate video successfully captured and highlighted SIRC's significant contributions and achievements towards SIRC circular economy investments, spearheading transformative initiatives that pave the way for a cleaner and greener tomorrow.

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