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Compassionate Care with Care Hospital

Compassionate Care with Care Hospital

Care Hospital, spanning its legacy from 1966, holds a prestigious position as one of the oldest hospitals in Saudi Arabia. It was established according to the latest international standards to participate in providing high-quality medical services.

The challenge

The Hospital needed a Brand awareness campaign video that resonates with the essence of Care Hospital for their new brand launch. After the unveiling of their new logo, our mission was to encapsulate the spirit, warmth, and commitment to healthcare excellence in a visually compelling narrative. Achieving this objective involved creating the video while ensuring the consistent maintenance of a brand identity across their social media channels.

Client

Comms
Digital

Content & Campaign Strategy:

We conceptualized the brand launch for Care Hospital, meticulously developing a campaign message that aligns with their objectives. Crafting the idea from inception to execution, we not only conceptualized but also captured the essence in a compelling video titled #ننبض_برعايتك. From scripting to footage capture and thorough editing, we ensured that the video effectively conveys how the caring individuals at the hospital provide a dynamic and heartfelt nurturing environment, treating you as if you were one of their own family members.

As part of our comprehensive marketing strategy, we implemented a Out of Home (OOH) campaign in Riyadh's busy streets to effectively expand our reach and connect with a wider audience. This successful element of the marketing strategy was promoting Care Hospital through strategically placed OOH Mediums, allowing us to make a meaningful impact on potential patients and raise awareness about the hospital's new brand.

Social Media Management:

We have been diligently overseeing the online presence of Care Hospital through consistent social media management across all channels. Our experienced approach involves crafting bespoke content for both Care Hospital and Care Beauty that effectively connects with their target audiences. Our focus is to create compelling and engaging content resulting in increased brand impact for Care Hospital.

Gloved hand on abdomen for hospital post

Paid Media Management:

In addition to our role in managing their social media presence, we also handle Paid Media Advertising for Care Hospital. Strategically executing advertising campaigns across platforms to amplify their brand reach, engage a wider audience, and ensure a targeted online presence. Our hashtag #ننبض_برعايتك successfully trended on Twitter that day.

Influencer Marketing:

We collaborated with the influential figure Abdulrahman Alsadhan in an influencer campaign, where he visited the hospital's dental department and shared his experience with his audience. The campaign aimed to showcase the hospital's rich history, emphasize the modern equipment in the dental department, and highlight the presence of a dedicated medical wheelchair for dentistry.