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Non-Metallics Made Understandable

Non-Metallics Made Understandable

Novel Non-Metallics is a pioneering industrial company based in Saudi Arabia, accelerating the use of non-metallic materials across vital sectors like oil and gas, construction, and infrastructure. As a joint venture between Saudi Aramco and Baker Hughes, Novel plays a transformative role in driving sustainable industrial innovation, enhancing performance, and reducing long-term operational costs through advanced non-metallic solutions. The company aligns closely with Vision 2030, helping reshape Saudi Arabia’s industrial future through localized innovation and global partnerships.

The challenge

Novel Non-Metallics operates in a highly technical space, leading the adoption of advanced non-metallic materials across industries. However, translating this innovation into accessible, engaging content for engineers, industrial leaders, and stakeholders posed a clear challenge. The brand needed to simplify complex technologies without compromising depth, establish a strong social media presence, and position both the company and its leadership as credible voices in sustainable industrial innovation—especially in alignment with Saudi Arabia’s Vision 2030 goals.

Client

Social

Social Media Management

We developed a structured social media content strategy for Novel, focused on LinkedIn, X (formerly Twitter), and Instagram, where the brand engages most with its professional and industrial audience. Content pillars were designed to reflect:

Non-metallic technology innovations
Case studies and global use cases of composite materials
Strategic partnerships with leaders in energy and infrastructure
Novel’s role in national transformation and Vision 2030 initiatives

CEO Account Management

As part of our social media scope, we manage the LinkedIn presence of Novel’s CEO, positioning him as a thought leader in non-metallic innovation and industrial sustainability. Through original content, industry commentary, and event amplification, we help bridge Novel’s brand voice with a human, leadership-driven narrative—driving credibility and influence across the industrial ecosystem.

Photo Library

We developed a comprehensive corporate photo library for Novel Non-Metallics, capturing high-quality imagery of their factory, operations, and executive leadership. The shoot was designed to produce a versatile set of visuals that could be used across various touchpoints—from internal communications to media kits. A key focus was creating a wide range of images of the CEO, tailored for use across his professional social media platforms in different contexts, including thought leadership posts, event recaps, and executive messaging. These assets enhance brand credibility, reflect Novel’s industrial identity, and support consistent, polished representation across channels.

Corporate Video

We produced a sleek, informative corporate video that introduces Novel Non-Metallics to the world. The video breaks down the importance of non-metallic technologies, highlights Saudi Arabia’s role in industrial transformation, and positions Novel as a strategic enabler of sustainable progress. It was designed for multi-platform use: investor meetings, LinkedIn campaigns, trade events, and digital PR.