Home
Portfolio
Wasfaty

Wasfaty

Wasfaty service, part of Saudi Arabia’s National Company for Unified Medicine Procurement (NUPCO) under the Ministry of Health, was launched to support Vision 2030, under PIF. It aims to enhance healthcare quality and accessibility by connecting hospitals, primary care centers, and community pharmacies, ensuring free medicine availability anytime, anywhere.

The challenge

To successfully introduce Wasfaty to the Kingdom of Saudi Arabia, with the goal of enhancing healthcare quality and accessibility by connecting hospitals, primary care centers, and community pharmacies.

Client

Digital

Social Media Strategy:

The social media strategy focused on delivering educational and accordant content, fostering audience engagement, maintaining visual consistency, and building a community. We took the extra step of verifying Wasfaty's social media account, ensuring transparency and authenticity in communication efforts.

Social Media Management:

Our focus was on crafting compliant and informative content, considering it a fundamental aspect of the strategy. From creating monthly content calendars and designing compelling visuals to day-to-day account management, this commitment involved developing materials that strictly adhered to regulatory standards, emphasizing accuracy and transparency in the information we shared.

Paid Media Advertisement:

Paid media was utilized to advertise and broaden reach, amplifying messages and extending influence within healthcare initiatives, all while closely monitoring ad performance for optimization.