Nupco

A leading company in Saudi Arabia in procurement, logistics, and supply chain management for pharmaceuticals, medical devices, and supplies for governmental hospitals in Saudi Arabia. NUPCO, a subsidiary with 100% ownership by the Public Investment Fund (PIF), plays a crucial role in securing pharmaceutical supplies and medical devices for the Kingdom’s health sector.

The challenge

To improve overall online presence and engage with the target audience effectively within the highly regulated and sensitive healthcare industry in Saudi Arabia.

Client

Digital
Studio

Social Media Strategy:

A social media strategy was executed, showcasing commitment to compliance and expertise in the healthcare sector. This involved a comprehensive plan that highlighted our adherence to industry regulations and demonstrated our in-depth knowledge and proficiency in healthcare practices. We took the extra step of verifying Nupco's social media account, ensuring transparency and authenticity in communication efforts. To further engage the audience, giveaways were incorporated into the strategy, adding a rewarding element to the online presence.

Social Media Management:

Our dedicated social media team has taken charge of managing all official NUPCO accounts. From creating monthly content calendars and designing compelling visuals to day-to-day account management, our efforts are geared toward maintaining a consistent and impactful online presence.

Paid Media Advertisement:

Paid media was used to advertise and expand reach amplifying messages and further extending influence within the healthcare community. At the same time, we closely monitored ad performance, allowing for ongoing optimization to ensure maximum effectiveness.

Doctor on the phone facing a computer screen

Doctor's hand writing on a patient chart

Corporate Photography:

As part of our efforts to enhance NUPCO's social media presence, Dice conducted a professional photoshoot across NUPCO's warehouses and offices. This photo library provides authentic, real-time images that reflect NUPCO's operations and facilities, ensuring the social media content stays engaging and aligned with their brand identity.