Vision to Life : SAR Corporate Video - Dice Marketing & Advertising in Saudi Arabia
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Vision to Life : SAR Corporate Video

The Saudi Railway Company is one of two state-owned companies that operates Saudi Arabia’s rail network along with Saudi Railways Organization. SAR operate the 2750 km north-south railway line and a passenger line from Riyadh to Hai’l, Saudi Arabia, nearby the Jordanian border.


The challenge

Develop a corporate video that represents the true extension of SAR's network and capabilities.

  • Client

    The Saudi Arabia Railway Logo

Our team travelled the entire SAR Railway network to gain a comprehensive understanding of its infrastructure, operational capability, and customer service. We aimed to address the growing demands of the Saudi economy. Our scriptwriters, in collaboration with our director of photography, crafted a story showcasing the extensive organizational structure behind SAR's commitment to excellence.

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