TechXpand is a premier technology event powered by MCIT,co-organized by CODE and NTDP, that brings together technology leaders, innovators, investors, and visionaries from around the world.
The challenge
Organizing a tech event that bridges entrepreneurs and startups with investors in an effort focused on engaging a diverse audience of technology leaders, innovators, and visionaries from around the world. The event featured 6 initiative launches, 4 award ceremonies and accelerator graduations, 102 exhibiting companies, and 30 renowned speakers.
Client
Comms
Xperiences
Digital
Studio
Branding:
We crafted the entire branding package for the
event, including the development of the event name,
logo, identity, and theme. Each element was
thoughtfully designed to resonate with the essence
of the event, ensuring TechXpand came to life.
Website Design and Development:
We handled the comprehensive design and development
of the event website that matched MCIT requirements.
Event Design, Production & Installation:
The journey of crafting the event began with our
conceptualization of the event across all elements
starting from the design to the actual production
and installation. From the brainstorming sessions we
carefully designed and planned every aspect to
ensure a cohesive and impactful vision of TechXpand.
Our dedicated team worked non-stop installation
working tirelessly for 48 hours straight to
transform these concepts into reality. This effort
ensured that every detail was precisely executed
creating an immersive environment that captured the
essence of TechXpand.
Event planning and management:
As we approached the day of the event, our focus
shifted to the seamless execution of every element.
The team handled project management and on-site
support with a team of ushers, skillfully
controlling 1000 + attendees. The entertainment
segment featured a Saudi Qanun player and a Saudi
Oud, adding a cultural touch to the experience. For
refreshments, we organized a Saudi coffee and dates
service with a team of coffee pourers, and coffee
fixers catering to the audience, ensuring a
delightful experience. Additionally, we took care of
accommodation for speakers arranging 20 flights,
accommodations, and transportation contributing to
the overall success and satisfaction of the event.
- Casual networking areas with live
entertainment and coffee
- Private meeting spaces
- Media interview rooms for live news broadcasts
- Event presentation deck from A to Z
- On-site translators covering the event
- Flight & accommodation for speakers
- AV & screens
- Website and emailers
Crowd Management:
We implemented a comprehensive and streamlined
registration system seamlessly connected to the
website. Registrants received a QR code, which was
scanned on-site for efficient check-ins. The system
also included personalized badges and lanyards,
along with a user-friendly registration form, all
seamlessly integrated with the main website. This
process enhanced efficiency in crowd management and
ensured a smooth experience for attendees.
On-site Social Media Team:
We deployed our social media team to the event, from
designers to content creators, where they actively
gathered engaging content happening live to be
published on the MCIT main account.
MCIT Adoptech Event video:
MCIT Adoptech required a video to be showcased at
TechXpand, illustrating their dedicated commitment
to advancing technology adoption in the Kingdom. The
video presented highlighted MCIT's initiatives to
accelerate technology adoption in vital sectors like
industrial, logistics, energy, and finance.
Highlighting their role in inspiring organizations
to adopt cutting-edge technologies, the video subtly
emphasized their significant contribution. The team
traveled across Riyadh, Jeddah, and Dammam to
capture compelling footage from leading companies
such as Healtec, Namthaja, JSMAL, and iRama, further
showcasing their significant role in fostering
technological advancements across the Kingdom.
Photography and Videography:
Our talented photographers and videographers covered
every aspect of the event. In addition, we captured
insightful videos featuring businesses and their
CEOs, providing valuable insights into their
operations.