Masterfully Curated Cultural Booth for JCDC at Cityscape 2023
Jeddah Central Development Company is the master developer of the Jeddah Central Project. The company is wholly owned by the Public Investment Fund (PIF). The project aims to contribute towards PIF’s objectives to diversify the national economy, create more jobs for Saudis, and develop crucial business sectors including real estate, hospitality, retail, and more.
The challenge
JCDC required an engaging and visually striking booth for Cityscape 2023 Riyadh, one that would effectively showcase their development projects and magnetize potential investors and stakeholders.