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Breathing New Life into RTT’s Brand

Breathing New Life into RTT’s Brand

The Riyadh Travel Agency is considered one of the top travel and tourism companies in the Kingdom of Saudi Arabia. It offers all travel and tourism services with high expertise to various governmental and private entities, such as corporations, ministries, hospitals, and others.

The challenge

We were tasked to create a comprehensive brand identity for Al Riyadh Travel and Tourism, that truly captures the essence of Saudi Arabia. This involved developing a strategy and guideline that resonate with the target audience reflecting cultural aspects.

Client

Comms

Brand Strategy & Positioning:

We created a new brand strategy and positioning for Riyadh Travel and Tourism capturing the essence of "دليلك لتجربة مختلفة العالم", and highlighting what sets them apart in the competitive travel industry.

Brand Identity & Logo:

The team created a fresh and updated brand look that accurately represents Riyadh Travel & Tourism's position in the industry. We designed a logo that aligns with the company's values and objectives, giving the brand a rejuvenated appearance. travel industry.

Brand Guidelines:

After implementing the new logo and brand identity a well-defined brand guideline was created to ensure a seamless transition of the brand across all platforms, encompassing both physical and digital channels, aimed to maintain consistency and coherence in the brand representation.