Driving the Kingdom’s Circular Economy with SIRC
Leading the circular economy in Saudi Arabia, owned subsidiary of the Public Investment Fund (PIF) SIRC is at the forefront of driving the Kingdom’s circular economy by achieving the ambitious target set by the Waste Management National Regulator Framework of 2035.
The challenge
Our aim was to highlight SIRC's leading role in propelling sustainable progress within the Kingdom of Saudi Arabia in a corporate video. Beyond a showcase of their projects, we aimed to communicate SIRC's unwavering commitment to forging a greener and more sustainable future for Saudi Arabia.