Refined Excellence for Durrah Advanced Development Co.
Refined Excellence for Durrah Advanced Development Co.
Durrah Advanced Development Company is one of the largest producers of refined sugar in the Kingdom, with a state-of -the-art facility produces the highest quality refined sugar with a safe, chemical-free, environmental-friendly, and sustainable production process.
The challenge
We embarked on a comprehensive journey, in response to Durrah's needs in delivering multifaceted requirements for an impactful brand presence online.
Client
Experiences
Brand Guidelines:
We crafted a lively brand guideline, adding creativity and innovation to redefine and
elevate the company's identity, providing clear direction for expressing the
company's
unique style and personality, and guiding them towards a distinctive and memorable
presence
in the market.
Website Content, Design & Development:
We revamped the user interface, providing a user-friendly experience, and gave the
website
an entirely new look enhancing its overall visual appeal. Additionally, we reimagined
the
written content, creating and implementing a new step-by-step sugar production
process.
Our designers crafted a new packaging design for the Red Sea & Bayt Al Sugar,
enhancing the
presentation of their premium products across a range of sizes and packing options,
extending from laminated to woven package designs.
Pre-Production:
The content team crafted an outstanding script that effectively portrayed Durrah's
mission
and values, emphasizing a dedication to quality, innovation, and sustainability in
the
corporate video.
Production:
Our skillful team went to the King Fahad Industrial Port in Yanbu to showcase the
highest
industry standards and state-of-the-art plant and facilities dedicated to sugar
production
emphasizing sustainability. Showcasing the journey of sugar, from its arrival at the
plant
to the careful packaging process for consumer use.
Post-Production:
Our team of editors crafted a visually engaging narrative that not only captures the
journey
of sugar from arrival to packaging but also emphasizes the sustainability initiatives
embedded in every step of the process, highlighting Durrah's expertise. The corporate
video
successfully reflected their commitment to environmental consciousness and high
production
standards.
Brand Photo Library:
Our expert photographers skillfully captured compelling images of the warehouses
factory and
equipment, showcasing the operational excellence and unique aspects of the
facilities, to be
utilized for their convenience and website.
Elevating Presence at Saudi Food Show:
We brought Durrah’s vision to life at the Saudi Food Show with a fully designed and
executed exhibition booth—blending
strategic design, immersive brand storytelling, and flawless production to deliver a
standout presence.
