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Refined Excellence for Durrah Advanced Development Co.

Refined Excellence for Durrah Advanced Development Co.

Durrah Advanced Development Company is one of the largest producers of refined sugar in the Kingdom, with a state-of -the-art facility produces the highest quality refined sugar with a safe, chemical-free, environmental-friendly, and sustainable production process.

The challenge

We embarked on a comprehensive journey, in response to Durrah's needs in delivering multifaceted requirements for an impactful brand presence online.

Client

Comms
Studio

Brand Guidelines:

We crafted a lively brand guideline, adding creativity and innovation to redefine and elevate the company's identity, providing clear direction for expressing the company's unique style and personality, and guiding them towards a distinctive and memorable presence in the market.

Branded stationery for Durrah Sugar, including brochures, letterhead, folder, and business card with green and yellow design elements.

Marketing collateral for Durrah Sugar featuring brochures, envelopes, calendar, and branded stationery with green and white design elements.

Branding materials for Durrah Sugar, including letterhead, envelope, business cards, and pen with green and white color scheme.

Website Content, Design & Development:

We revamped the user interface, providing a user-friendly experience, and gave the website an entirely new look enhancing its overall visual appeal. Additionally, we reimagined the written content, creating and implementing a new step-by-step sugar production process.

Website: https://durrahsugar.com/

Responsive website design displayed on a laptop and smartphones, featuring environmental imagery and sustainability-focused content

Responsive website design for Durrah Sugar project, featuring creative industrial visuals on laptop and smartphones

Packaging Design:

Our designers crafted a new packaging design for the Red Sea & Bayt Al Sugar, enhancing the presentation of their premium products across a range of sizes and packing options, extending from laminated to woven package designs.

Various packaging sizes of Red Sea White Fine Sugar, ranging from 1kg to 50kg bags, displayed against a blue background

Packaging design for Albayt Sugar featuring 2kg bags with blue and gold color scheme and Saudi cultural landmarks

Various packaging sizes of Albayt Sugar, from 1kg to 50kg, displayed with blue and white branding and Saudi cultural landmarks

Pre-Production:

The content team crafted an outstanding script that effectively portrayed Durrah's mission and values, emphasizing a dedication to quality, innovation, and sustainability in the corporate video.

Production:

Our skillful team went to the King Fahad Industrial Port in Yanbu to showcase the highest industry standards and state-of-the-art plant and facilities dedicated to sugar production emphasizing sustainability. Showcasing the journey of sugar, from its arrival at the plant to the careful packaging process for consumer use.

Post-Production:

Our team of editors crafted a visually engaging narrative that not only captures the journey of sugar from arrival to packaging but also emphasizes the sustainability initiatives embedded in every step of the process, highlighting Durrah's expertise. The corporate video successfully reflected their commitment to environmental consciousness and high production standards.

Brand Photo Library:

Our expert photographers skillfully captured compelling images of the warehouses factory and equipment, showcasing the operational excellence and unique aspects of the facilities, to be utilized for their convenience and website.