Raqamyah's Crowdlending Journey to Brand Transformation - Dice Marketing & Advertising in Saudi Arabia
Get In Touch
Saudi Arabia

Prince Sultan bin abdulaziz Road, Al Sulemania District, Office 24, 2nd Floor, same building of Patchi Chocolate, Riyadh, Saudi Arabia.

Tel: +966114627792, talktoriyadh@dicema.com


Beirut, Lebanon, Bachoura facing the ministry of Finance, Beirut Digital District, Building 1243 , Floor 3

Tel: +9611662927, talktobeirut@dicema.com 


Cario ,Egypt ,Industrial Area, New Cario 3,Gamal Abdel Nasser Street 79, Villa 85 , 1st Floor

Tel: +20226784994, talktocairo@dicema.com

Work Inquiries
Tel: +966114627792

Raqamyah’s Crowdlending Journey to Brand Transformation

Raqamyah is a crowdlending financing platform licensed by Saudi Central Bank. As a Fintech company, Raqamyah uses innovative technology to directly connect small businesses seeking fast, affordable finance with financers who can help fund their growth. 

The challenge

We were tasked with developing a digital-first strategy to raise brand awareness and drive business growth through performance marketing using social media channels. To reflect this, we revamped the entire brand identity, building conversations and ROI, through real-world executions and interactions. What started as a social media project ended up becoming a complete brand reconstruction that successfully uplifted the entire brand.

  • Client

Brand Identity & Logo:

With the brand being established for over 2 years in the Saudi Market, we needed to regulate its positioning and develop a fresh new look that reflects its growth and its place in the fintech industry. The creative team developed a logo in alignment with its goals for the future giving the brand an amazing new outlook.

Brand Guidelines:

Once the new logo and identity were in place it was very important to define how the brand would transition into the physical and digital worlds and define the brand experience to the customers of Raqamyah Platform

Exhibition Booths:

We designed, developed, produced, and installed the exhibition booth for Raqamyah at various exhibitions that the brand participated in, alongside end-to-end management.

Website Development:

Using insights from the existing website, our content team developed a new site map taking the user journey into account and our design team built upon this structure a new website for Raqamyah.

Social & Paid Media Management:

We've been working with the platform for over 3 years now generating over 8,000 borrowers and 10,000 lenders in the process, which resulted in over 75 million SAR in funding for various projects listed on the platform.

// Let’s Collaborate

Ready to
work with us?

Want to discuss an upcoming project?

We’re all ears


Become a dicer!


Reach us on WhatsApp

    Post a comment

    Your email address will not be published.

    We use cookies to give you best experience
    you can find out more in our