Raqamyah’s Crowdlending Journey to Brand Transformation
Raqamyah is a crowdlending financing platform licensed by Saudi Central Bank. As a Fintech company, Raqamyah uses innovative technology to directly connect small businesses seeking fast, affordable finance with financers who can help fund their growth.
We were tasked with developing a digital-first strategy to raise brand awareness and drive business growth through performance marketing using social media channels. To reflect this, we revamped the entire brand identity, building conversations and ROI, through real-world executions and interactions. What started as a social media project ended up becoming a complete brand reconstruction that successfully uplifted the entire brand.