Pepsi's Gamification Challenge : Win a Trip to UEFA - Dice Marketing & Advertising in Saudi Arabia
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Pepsi’s Gamification Challenge : Win a Trip to UEFA

Pepsi is a renowned beverage brand that is known for providing refreshments. Pepsi has grown to become one of the top cola brands globally. It is recognizable by its famous red, white and blue logo and offers a selection of beverages that suit different consumer preferences. 

The challenge

As a sponsor, Pepsi wanted to create an activation campaign centered around the Champions League. The main objective of the campaign was to connect the brand with its audience and provide an engaging experience for participants. The campaign aimed to select winners through an activity that would grant them the opportunity to travel to Turkey and witness the Champions League. 

  • Client

    Pepsi official logo

  • Comms
  • Xperiences
Content & Campaign Strategy:

With the objective of connecting Pepsi with their audience, an engaging and addictive game was developed by Dicers that was inspired by the popular Flappy Bird game. This game aimed at offering winners an incredible opportunity to witness the Champions League in Turkey. To ensure maximum reach, the game was strategically tailored to popular destinations such as Carrefour, Panda, Danube, Subway, and more.

Iphone mock up for Pepsi challenege
Brand Activation Experiences:

Booths were strategically designed and placed in supermarkets, creating engaging touchpoints for consumers, and the distribution of POS materials was localized to various bottlers. The team demonstrated exceptional efficiency in managing 13 different activation locations throughout the Kingdom, guaranteeing a seamless and effective implementation of the campaign.

Booth Design, Production & Installation:

Pepsi's brand activation was executed to create a captivating experience. Our team's creative expertise ensured that the booths stood out in supermarkets, attracting and engaging consumers. From conceptualization to execution, every aspect of the design and production process was carefully considered to align with Pepsi's activation.

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