Pepsi’s Gamification Challenge : Win a Trip to UEFA
Pepsi is a renowned beverage brand that is known for providing refreshments. Pepsi has grown to become one of the top cola brands globally. It is recognizable by its famous red, white and blue logo and offers a selection of beverages that suit different consumer preferences.
As a sponsor, Pepsi wanted to create an activation campaign centered around the Champions League. The main objective of the campaign was to connect the brand with its audience and provide an engaging experience for participants. The campaign aimed to select winners through an activity that would grant them the opportunity to travel to Turkey and witness the Champions League.