Prince Sultan bin abdulaziz Road, Al Sulemania District, Office 24, 2nd Floor, same building of Patchi Chocolate, Riyadh, Saudi Arabia.
Tel: +966114627792, [email protected]
Salasa is a provider of logistics and shipping solutions that partners with expanding e-commerce companies in the Middle East to offer e-commerce fulfillment services.
We focused on creating a comprehensive marketing strategy for Salasa that addressed its key business challenges and leveraged development of content to support its brand awareness among its target audience.
Considering their ambitious goals, we developed a full-year marketing strategy along with an action plan to attain the established goals. A comprehensive strategy was shared with the client for implementation towards their growth.
Our social media team managed all the official accounts for the brand, generating monthly content calendars along with developing designs, posting and day to day management of the accounts, in addition to this we also run several campaigns to drive brand awareness and leads for the brand.
We strategically created the #سلاسة_حولك_وحولهم campaign to introduce Salasa's new Dark Stores service. Managing the entire process from pre-production to production and post-production, we captured the everyday humor associated with logistics companies in a series of two videos.
From conceptualization to final production #سلمها_لسلاسة was the key message that was strategically designed, produced, and edited to ensure every aspect of the brand’s message was crafted and executed to ensure it clearly represents the brand’s objective.
In an effort to elevate the brand our content team developed a full library for the brand, documenting its warehouses, teams, operations and much more, this library is then used as part of the marketing communications for Salasa
With the launch of the new state of the art warehouse for Salasa, our content team developed a storyline to communicate the advance operations and capabilities, which were then reflected in the video.
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