Mall Activation: HP Kronos Printers Unleashed - Dice Marketing & Advertising in Saudi Arabia
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Mall Activation: HP Kronos Printers Unleashed

We utilized the unique feature of the Kronos Printer and tactfully combined it with a skillful marketing technique. With a single set of cartridges, the Kronos Printer can print over 8,000 pages, so we constructed a blowout booth with pages printed by the printer to engage and attract an audience at several malls across the Kingdom. In addition, we came up with a concept and designed a 3D model of HP ink cartridges that were distributed across the region.

The challenge

BTL Awareness Campaign We leveraged the unique feature of the Kronos Printer and tactfully combined with skillfully marketing, with a single set of cartridge the Kronos Printer can print over 8,000 pages, we constructed blow out room with pages printed by the printer to engage with audience at several malls across the Kingdom.

  • Client

    Official HP logo

  • Comms
  • Xperiences
  • Digital
Concept Creation:

With the Launch of its new HP Kronos printer, our creative team developed a concept to have a blow out room with over 8,000 papers floating to signify the capacity of the printer and highlight this feature to our audience.

Brand Activation :

The on-ground activation was launched across Saudi in Riyadh, Jeddah, and Khobar at various malls for 2 weeks, to drive consumer awareness and sales for the printers through retail outlets.

Production & Logistics:

In addition to brand activation, we created unique display stands (3D model of HP ink cartridges) to be utilized in retail locations to demonstrate the printer, which was subsequently expanded and implemented throughout the region and north Africa.

Influencer Marketing:

We utilized influencer marketing with Tareq Al Harbi, to increase brand awareness of the Kronos Printer and tie the campaign to sale incentives redeemable in retail stores.

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