Empowering Saudi's Digital Future with SDA - Dice Marketing & Advertising in Saudi Arabia
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Empowering Saudi’s Digital Future with SDA

The Saudi Digital Academy (SDA) is a key national initiative by the Ministry of Communications and Information Technology (MCIT) of Saudi Arabia, which aims to develop human capital and the tech capabilities of Saudi youth. 

The challenge

As part of SDA’s mission to enhance digital awareness and knowledge in the Kingdom, the academy has launched a series of 5 bootcamps (CG Spectrum, Clarusway, Integrify, IronHack, LeWagon ) across different tech specialties. We created a seamless video campaign targeting the Saudi tech-savvy youth towards the academy’s bootcamp, in the aim of empowering young Saudi talents’ knowledge and passion for the tech industry so they can contribute to the future of Saudi's new mega projects.

  • Client

    Logo fo SDA

  • Comms
  • Digital
  • Studio
Content & Campaign Strategy:

We envisioned a video campaign targeting the Saudi tech-savvy youth for the academy’s boot camp, "همتك عالية؟!" . The goal was to empower young talents, igniting their knowledge and passion for the tech industry, with the aim of enabling them to contribute significantly to the future of Saudi's Mega projects.

In a remarkably short time frame we seamlessly managed the entire process from pre-production to production and post-production. The result was a captivating video campaign that not only encouraged but inspired Saudi youths to enroll in a series of boot camps spanning diverse tech specialties. This strategic approach effectively communicated the Academy's commitment to nurturing talent and fostering a new generation of tech leaders.

Teaser campaign for SDA
Social media teaser campaign with SDA
SDA social media campaign

Creative Agency & Managing Director: @dicemarketing & @sarikazma
Creative Lead: @a.saborty
Photography: @abdooshvisuals & @michael.mrz
Account Handler: @rita_ziade
Graphic Designer: @raniaink
BTS: @itzsalahuddin
Production house: @takkah.sa
Producer: @omaymah.m
Line producer: @alim.s.h
Director: @m_zawari
Dop: @khaled_elshafei
Production manager: @mu.assad
Art director: @ayoub.shayya
Art team: @alaa_blihah @weaam.maan
Art house: @euphoria.arts.spaces
1st AD: @nedaa4b
1Ac: @bondogdop
Gaffer @kanafanio key Grip @m_z_grip
Rental @cinecrew_sa @azoozturk
Stylist @albaraaraslan colorist: @ahmedOOessam_
Vfx: @alaaalnahlawi
Makeup: @mua.asmal
DIT @sf94_

Social Media Management:

We executed a tactical campaign that involved creating captivating content, such as infographics, bootcamp CEO's quotes, and testimonials from previous bootcamp graduates. By documenting the inspiring success stories of these graduates, we aimed to highlight the significant impact of the Saudi Digital Academy's bootcamp program.

Quotes with the SDA
Quotes from the SDA partnership
Testimonial with SDA
SDA testimonial
statistics infographic for SDA
Infographic for SDA requirements
Iron Hack infographic for SDA
Social media infographic for SDA
Infographic for SDA
SDA infographic for social media
Teaser campaign for social media for SDA
Photography & Videography

We documented the compelling success stories of past boot camp graduates from the Saudi Digital Academy. Through these testimonials, we highlighted the significant impact of the boot camp program, showcasing the transformative experiences that underscore the Academy's commitment to fostering achievement and growth.

In addition, we captured a behind-the-scenes video showcasing an exclusive look at the entire process from pre-production to production and post-production. This detailed rundown showcased the planning and dedication invested in crafting a captivating video campaign for SDA.

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