For nearly a century, Rheem has been a household name synonymous with comfort and innovation. Founded in 1925, the company has grown from a small American manufacturer to a global leader in heating, ventilation, air conditioning (HVAC), and water heating solutions.
The challenge
As Rheem, a leader in the industry, celebrated its 100th anniversary, we were tasked with crafting a multifaceted marketing strategy that would not only commemorate the brand's legacy but also strengthen relationships with key stakeholders. We at Dice took pride in our collaborative spirit and ability to translate complex ideas into clear and impactful narratives incapsulated into the following:
Client
Xperiences
We strategically placed billboards across the city showcased impactful visuals capturing
Rheem's rich history and
commitment to progress, all while paying attention to demographics to ensure maximum impact.
Our billboards were across
the Kingdom, from Riyadh, Jeddah, Dammam, Al Ahsa and other remote areas.
Results:
The campaign garnered significant attention, sparking conversations about Rheem's
enduring legacy.
Design:
To reflect Rheem's evolving identity following recent acquisitions across Riyadh, we
designed and implemented a
cohesive branding strategy for both their offices and the International Learning Center
(ILC). This included
comprehensive office and showroom branding, along with handling the production and
installation processes.
Results:
The new branding seamlessly integrated acquired entities and solidified a unified brand
presence.
Grand Opening of the Innovation and Learning Centre (ILC):
We planned an unforgettable event to celebrate the grand opening of the impressive
International Learning Center (ILC). As part of the branding, we created various event
collaterals to enhance interaction and visibility. We ensured that a list of VIP
stakeholders was invited to this evening of celebration and networking. The event featured a
captivating opening ceremony, insightful presentations by speakers, including the notable
tech influencer Faisal Al Saif, an award ceremony honoring Rheem's Best Partners, and an
enjoyable entertainment program.
Results:
The event fostered strong connections with 50 key stakeholders, solidifying Rheem's position
as a leader in innovation and collaboration.
Overall Impact:
Through this marketing strategy, we effectively communicated Rheem's rich history,
commitment to progress, and collaborative spirit. The campaigns successfully strengthened
relationships with key stakeholders, positioning Rheem for continued success in the years to
come.
We have managed to capture the entire event, along with our videography team that has made
sure to include all the bits and pieces in the event.
