JCDC’s Warm Welcome: Elevating Pilgrim Journeys

Jeddah Central Development Company (JCDC), established in 2019 and wholly owned by the Public Investment Fund (PIF), is the visionary force behind the Jeddah Central Project. JCDC’s mission aligns with PIF’s objectives outlined in Vision 2030, focusing on diversifying the Saudi economy, creating Saudi jobs, and propelling the development of real estate, hospitality, services, and retail sectors in Jeddah, to make it a world-class destination.

CLIENT

SERVICES

The challenge

Our challenge was to create a warm and welcoming presence at Jeddah's King Abdulaziz Airport through a thoughtfully designed booth. Here, we provided pilgrims with special goody bags filled with items to support and comfort them on their spiritual journey. This CSR activity aimed to convey JCDC's deep commitment to the well-being and happiness of every pilgrim, ensuring they felt valued and cared for from the moment they arrived.

Client

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CRAFTING THE NARRATIVE

In 2023 and 2024, JCDC took their commitment to pilgrim well-being a step further. They established a prominent presence at Jeddah’s King Abdulaziz Airport, ensuring maximum visibility for arriving pilgrims. This 24/7 operation offered a combination of essential support and engaging communication. Pilgrims received thoughtful gift sets containing items to enhance their Hajj journey. Additionally, informative materials showcased JCDC’s exciting plans for developing Jeddah’s central region. To complete the welcoming experience, JCDC provided warm hospitality touches like chocolates, Saudi coffee, and dates.

Photography and videography captured the essence of the campaign, highlighting JCDC’s dedication to serving pilgrims.

Results:

JCDC’s Hajj campaigns effectively communicated their commitment to exceptional service and highlighted their vision for Jeddah’s central development. The campaign garnered significant attention and established JCDC as a leader in providing a seamless and fulfilling Hajj experience. As JCDC embarks on the future, Dice Marketing remains a proud partner, dedicated to supporting their continued growth and service to the Hajj community.

PROJECT GALLERY