Where Restaurant Tech Meets Storytelling

Foodics is a leading restaurant management platform in the MENA region, offering cloud-based solutions that streamline every aspect of restaurant operations—from POS systems and kitchen displays to analytics and inventory. Trusted by thousands of F&B businesses, Foodics empowers owners and staff to run smarter, faster, and more efficiently.

CLIENT

SERVICES

The challenge

Foodics, a leader in restaurant management technology, needed a strategic content partner that could bring clarity to their complex ecosystem, speak directly to restaurant operators in a relatable way, and highlight their impact on the ground—not just through features, but through real success stories.

Client

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Social Media Management

We manage Foodics’ restaurant POS system visibility across social platforms by crafting localized and insight-driven content tailored to restaurant owners, operators, and decision-makers in the MENA region. Our content strategy showcases key restaurant tech features, brings to life day-to-day restaurant scenarios, and taps into culturally relevant and seasonal digital marketing trends. Whether it’s breaking down complex tools or leveraging humor, we ensure that each post is optimized for engagement, discoverability, and restaurant industry relevance.

Visual Content Production

To bring the Foodics brand to life, we produce professional photography and videography in real restaurant environments across the MENA region—capturing everything from their restaurant POS system to kitchen display screens and waiter apps in action. These shoots focus on cinematic storytelling, showing how actual teams use the Foodics restaurant management platform to streamline operations and enhance customer experience. This authentic approach strengthens restaurant tech storytelling while creating high-quality assets for ongoing marketing.

Alongside long-form visuals, we develop short-form video content tailored for platforms like Instagram Reels and TikTok—targeting restaurant owners, managers, and hospitality professionals. These videos include POS system feature explainers, client testimonials, and humorous takes on restaurant life—crafted for virality and clarity. Every video aligns with platform trends and follows best practices in short-form video for SaaS brands, making them effective tools for restaurant digital marketing and audience engagement.

PROJECT GALLERY