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Social Strategy

Empowering Saudi’s Digital Future with SDA

The Saudi Digital Academy (SDA) is a key national initiative by the Ministry of Communications and Information Technology (MCIT) of Saudi Arabia, which aims to develop human capital and the tech capabilities of Saudi youth.

CLIENT

Empowering Saudi’s Digital Future with SDA

SERVICES

The challenge

As part of SDA’s mission to enhance digital awareness and knowledge in the Kingdom, the academy has launched a series of 5 bootcamps (CG Spectrum, Clarusway, Integrify, IronHack, LeWagon ) across different tech specialties. We created a seamless video campaign targeting the Saudi tech-savvy youth towards the academy’s bootcamp, in the aim of empowering young Saudi talents’ knowledge and passion for the tech industry so they can contribute to the future of Saudi's new mega projects.

Client

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Social Media

We envisioned a video campaign targeting the Saudi tech-savvy youth for the academy’s boot camp, “همتك عالية؟!” . The goal was to empower young talents, igniting their knowledge and passion for the tech industry, with the aim of enabling them to contribute significantly to the future of Saudi’s Mega projects.

In a remarkably short time frame we seamlessly managed the entire process from pre-production to production and post-production. The result was a captivating video campaign that not only encouraged but inspired Saudi youths to enroll in a series of boot camps spanning diverse tech specialties. This strategic approach effectively communicated the Academy’s commitment to nurturing talent and fostering a new generation of tech leaders.

PROJECT GALLERY

Empowering Saudi’s Digital Future with SDA

Social Media Management:

We executed a tactical campaign that involved creating captivating content, such as infographics, bootcamp CEO’s quotes, and testimonials from previous bootcamp graduates. By documenting the inspiring success stories of these graduates, we aimed to highlight the significant impact of the Saudi Digital Academy’s bootcamp program.

PROJECT GALLERY

Empowering Saudi’s Digital Future with SDA

Empowering Saudi’s Digital Future with SDA

Empowering Saudi’s Digital Future with SDA