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Strategy and Campaign Execution
Solution:
At Dice, we developed a holistic campaign strategy to introduce Mutakamela’s new identity and values
- Strategic Messaging and Campaign Video: We crafted the overarching campaign message (تأمين تعتمد عليه), developed a compelling script, and produced a high-impact campaign video to highlight the essence of the new brand.
A Bold Transformation: From Allianz to Mutakamela Insurance
- Tactical Campaign Rollout: The campaign was strategically showcased across Riyadh, Jeddah, Dammam, Al Ahsa, and Madina through an extensive outdoor advertising campaign, creating widespread visibility and engagement.
PROJECT GALLERY
The Result
- The campaign achieved 126.5 million impressions and reached 11.2 million unique users during the awareness phase.
- 87.9 million video views drove engagement, while 125,906 clicks showcased strong audience interaction with the brand message.
Event, Branding, and Employee Engagement
Solution:
We delivered impactful branding and event experiences to elevate Mutakamela’s transformation:- Exclusive Launch Event: Organized and managed an event attended by top-tier clients and senior management, providing a platform to unveil the new brand and strengthen stakeholder relationships.
A Bold Transformation: From Allianz to Mutakamela Insurance
- Office Rebranding: Replaced all old signage and internal branding with the new Mutakamela identity, ensuring consistent branding across all locations.
- Employee Welcome Box: Designed a custom welcome box to introduce employees to the new brand, fostering excitement and alignment.
Results
- The launch event strengthened relationships with key stakeholders and enhanced internal alignment.
- Consistency in physical branding across all office locations elevated the brand’s professional image.
- Employee welcome initiatives fostered engagement and alignment with the brand’s vision.
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Social Media and Website Development
Solution:
We established a strong digital presence to align with Mutakamela’s rebranding goals:
- Social Media Strategy: Revamped social platforms with engaging content, a cohesive tone, and interactive storytelling to connect with clients and the public.
- Digital Advertising: Executed targeted ads on social platforms and through programmatic advertising to maximize reach and engagement.
- New Website: Designed and developed a modern, user-friendly website that reflected the brand’s identity and enhanced user experience.
Results
- The digital campaign delivered a total of 232.4 million impressions, reaching 45.7 million unique users.
- Engagement across social media platforms totaled 9.8 million interactions , while video views exceeded 143.5 million.
- The website redesign provided a seamless user experience, increasing profile visits to 73,274 and driving 286,666 clicks from digital ads.