The very definition of the brand is not linked to a product, logo, or even an identity system like what most people fail to understand. The brand is the gut feeling of the public towards your brand. In other words, it is what they say it is. Companies usually cannot fully control this process. Making a good product is quite easier than making people speak about it. What they can do, however, is to influence public opinion about their services or products.
Here are 4 ways guaranteed to boost your brand reputation.
- Transparency :
- Direct Communication with your customers :
- Customer Experience :
- Work on your feedback :