Our Solution
Dice collaborated with Tesla over a span of 3 to 4 months to bring this launch to
life—merging authenticity with futuristic precision. Our end-to-end services included:
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Strategic Planning & Design :
Developed a creative direction that blended the cultural depth of Diriyah with Tesla’s
global brand identity.
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Event Management :
Oversaw operations and programming for over 3,500 attendees, including VIP guests,
ensuring a smooth and impactful experience.
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AV & Production :
Designed and executed a high-tech environment featuring haze-filled laser entrances,
immersive lighting, and dynamic content displays.
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Catering :
Delivered premium hospitality experiences that complemented the cultural setting and
elevated the overall ambiance.
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Venue Sourcing :
Selected Al Bujairi in Diriyah—a UNESCO World Heritage site—as the backdrop to symbolize
the meeting point between past and future.
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Logistics :
Managed complex transportation and setup for Tesla's vehicle lineup, ensuring seamless
delivery and display of every model on-site.
Experience Highlights
Product Showcase: Featured the full Tesla lineup
including the Model Y, Model 3, Cybertruck, Cybercab, Tesla Bot, and Tesla charging
stations—providing an up-close look at the innovation powering the brand.
Test Drive Station: Attendees had the opportunity to
experience Tesla firsthand through a dedicated on-site test drive zone.
Booking & Ordering Hub: Tesla provided an
interactive station for guests to explore configurations and place direct orders for
vehicles during the event.
Cultural Integration: The location of Diriyah
infused the experience with authenticity—bridging the rich Saudi past with a bold
technological future.
Public Engagement: Open to the public, the event
welcomed thousands of curious minds, tech enthusiasts, and families, creating a vibrant,
community-first atmosphere.
The Results
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Massive Turnout :
More than 3,500 people attended the event—marking one of the most highly anticipated automotive launches in the region.
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Top-Tier Media Coverage :
The event received national and regional attention with coverage from Arab News, The National, and Al Arabiya, all highlighting the significance of Tesla’s debut in Saudi Arabia.
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Viral Social Buzz :
The hashtag #TeslaInSaudi trended across platforms, with influencers, car lovers, and media personalities flooding feeds with videos and commentary about the event’s design, energy, and significance.
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Strategic Positioning :
The launch cemented Tesla’s positioning as a future-forward brand aligned with Saudi Arabia’s 2030 vision of innovation, sustainability, and economic diversification.
