Work | Project Details


11 Jul 2019

  • Category Pop Up Store
  • Client SHEIN


For one weekend, SHEIN launched a pop-up store in Riyadh aimed at showcasing the quality products that are offered through its website and App. The store design featured unique product displays, mannequins, and SHEIN products for sale. Women were invited to browse the brightly colored offerings and share their experiences. Each item of clothing was paired with a QR code and by simply scanning this QR code, visitors were quickly able to find that on the online store, It surpassed expectations with a very high foot fall and visitors falling in love with the brand and its products.

  • Concept & Theme
  • Development
  • Exhibition Design & Production
  • On-Site Management
  • Venue Sourcing & Management
  • Transportation & Security