Bringing Green to Life : Launching SE Green Campaign in KSA - Dice Marketing & Advertising in Saudi Arabia
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Bringing Green to Life : Launching SE Green Campaign in KSA

Schneider Electric SE is a French multinational company that specializes in digital automation and energy management. It addresses homes, buildings, data centers, infrastructure and industries, by combining energy technologies, real-time automation, software, and services.

The challenge

After Schneider Electric upgraded its strategic direction, we were tasked to launch a marketing campaign for their new SE Green campaign that realigns with their goals for the target Saudi market, given a tight deadline. Our creative team successfully constructed spectacular 3D environments and activated on-ground electric activations across Riyadh, Jeddah, and Khobar.

  • Client

    A Schneider Electric Logo

  • Comms
  • Xperiences
  • Digital
Campaign Concept:

With an in-depth study of the market, our creative team developed and conceptualized the creative direction of the campaign, along with developing its key message and campaign tactics for its effective execution on ground.

Campaign Development:

Once the Campaign Concept was approved our creative team put together amazing visuals with the combination of 3D Environments and photography to bring the campaign to life.

Social media campaign post for Schneider Electric
Social media post for Schneider campaign
Static social media post for Schneider Electric campaign
Static post of a Schneider social media campaign
Storyboard scenes for Schneider Electric video
Post for Schneider Electric campaign
On Ground Activation:

The campaign was then effectively rolled out on to the electrical markets in Riyadh, Jeddah and Khobar to reach out to Retail Partners and maximize awareness among its target audience.

Social & Paid Media Management:

The Campaign Creative with key visual and tactical campaign was used to create engagement and campaign recognition of Schneider Electric among its partners, customers, and industry sectors through social and paid media amplification

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