SDA

Get In Touch

Prince Sultan bin abdulaziz Road, Al Sulemania District, Office 24, 2nd Floor, same building of Patchi Chocolate, Riyadh, Saudi Arabia.

Tel: +966114627792, talktoriyadh@dicema.com

Beirut, Lebanon, Bachoura facing the ministry of Finance, Beirut Digital District, Building 1243 , Floor 3

Tel: +9611662927, talktobeirut@dicema.com

Work Inquiries
talktous@dicema.com
Tel: +9611662927

Dice Marketing & Advertising in Saudi Arabia

The Saudi Digital Academy (SDA) is a key national initiative by the Ministry of Communications and Information Technology (MCIT) of Saudi Arabia, which aims to develop human capital and the tech capabilities of Saudi youth.

The challenge

As part of SDA’s mission to enhance digital awareness and knowledge in the Kingdom, the academy has launched a series of 5 bootcamps (CG Spectrum, Clarusway, Integrify, IronHack, LeWagon ) across different tech specialties. We created a seamless video campaign targeting the Saudi tech-savvy youth towards the academy’s bootcamp, in the aim of empowering young Saudi talents’ knowledge and passion for the tech industry so they can contribute to the future of Saudi's new mega projects.

Client

Comms
Digital
Studio

Content & Campaign Strategy:

We envisioned a video campaign targeting the Saudi tech-savvy youth towards the academy’s bootcamp called "همتك عالية؟!" in aim of empowering young talents’ knowledge and passion for the tech industry so they can contribute to the future of Saudi's Mega projects.

Social Media Management:

We executed a tactical campaign that involved creating captivating content, such as infographics, bootcamp CEO's quotes, and testimonials from previous bootcamp graduates. By documenting the inspiring success stories of these graduates, we aimed to highlight the significant impact of the Saudi Digital Academy's bootcamp program.

In a short timeframe, we managed the whole pre-production, production, and postproduction process with a captivating video campaign that encourages Saudi youths to enroll in a series of bootcamps across different tech specialties.

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SDA

The challenge

Client

Content & Campaign Strategy:

Social Media Management:

Next Project

SWCC Evolve 2023