Non-Metallics Made Understandable
Get In Touch
Saudi Arabia

Prince Sultan bin abdulaziz Road, Al Sulemania District, Office 24, 2nd Floor, same building of Patchi Chocolate, Riyadh, Saudi Arabia.

Tel: +966114627792, [email protected]

Egypt

Cairo ,Egypt, 31 Omar bakir, elnozha, 1st floor.

Tel: +20226784994, [email protected]

Work Inquiries
[email protected]
Tel: +966114627792
  1. Home
  2. Portfolio
  3. Non-Metallics Made Understandable

Non-Metallics Made Understandable

Novel Non-Metallics is a pioneering industrial company based in Saudi Arabia, accelerating the use of non-metallic materials across vital sectors like oil and gas, construction, and infrastructure. As a joint venture between Saudi Aramco and Baker Hughes, Novel plays a transformative role in driving sustainable industrial innovation, enhancing performance, and reducing long-term operational costs through advanced non-metallic solutions. The company aligns closely with Vision 2030, helping reshape Saudi Arabia’s industrial future through localized innovation and global partnerships.

The challenge

Novel Non-Metallics operates in a highly technical space, leading the adoption of advanced non-metallic materials across industries. However, translating this innovation into accessible, engaging content for engineers, industrial leaders, and stakeholders posed a clear challenge. The brand needed to simplify complex technologies without compromising depth, establish a strong social media presence, and position both the company and its leadership as credible voices in sustainable industrial innovation—especially in alignment with Saudi Arabia’s Vision 2030 goals.

  • Client

    Novel logo

  • Social
Social Media Management

We developed a structured social media content strategy for Novel, focused on LinkedIn, X (formerly Twitter), and Instagram, where the brand engages most with its professional and industrial audience. Content pillars were designed to reflect:

  • Non-metallic technology innovations
  • Case studies and global use cases of composite materials
  • Strategic partnerships with leaders in energy and infrastructure
  • Novel’s role in national transformation and Vision 2030 initiatives
CEO Account Management

As part of our social media scope, we manage the LinkedIn presence of Novel’s CEO, positioning him as a thought leader in non-metallic innovation and industrial sustainability. Through original content, industry commentary, and event amplification, we help bridge Novel’s brand voice with a human, leadership-driven narrative—driving credibility and influence across the industrial ecosystem.

Photo Library

We developed a comprehensive corporate photo library for Novel Non-Metallics, capturing high-quality imagery of their factory, operations, and executive leadership. The shoot was designed to produce a versatile set of visuals that could be used across various touchpoints—from internal communications to media kits. A key focus was creating a wide range of images of the CEO, tailored for use across his professional social media platforms in different contexts, including thought leadership posts, event recaps, and executive messaging. These assets enhance brand credibility, reflect Novel’s industrial identity, and support consistent, polished representation across channels.

Overhead close-up of a rotating tube held by radial industrial machine arms.
Four factory workers in hard hats and high-vis vests stand discussing near machinery.
Three engineers in hard hats and vests walk beside large circular metal equipment in a warehouse.
Two men—one in a hi-vis vest—stand facing each other by a machine’s control panel in a factory.
Technician in helmet and goggles operates a blue industrial machine via its control panel
Worker in hard hat and gloves adjusts electronic equipment on a workbench inside a factory.
Close-up of a worker’s gloved hands measuring a metal piece with a digital caliper.
Employee in safety gear walks past rows of cable spools under yellow overhead cranes in a plant.
Five workers in hard hats and coveralls walk together through a large industrial workshop.
Factory technician in hard hat leans over controls to inspect machinery in a spacious plant
Corporate Video

We produced a sleek, informative corporate video that introduces Novel Non-Metallics to the world. The video breaks down the importance of non-metallic technologies, highlights Saudi Arabia’s role in industrial transformation, and positions Novel as a strategic enabler of sustainable progress. It was designed for multi-platform use: investor meetings, LinkedIn campaigns, trade events, and digital PR.

// Let’s Collaborate

Ready to
work with us?

Want to discuss an upcoming project?

We’re all ears

Saudi:
[email protected]

Egypt:
[email protected] 

Become a dicer!

[email protected]

Reach us on WhatsApp

WhatsApp us

    Back
    Next Project
    Where Restaurant Tech Meets Storytelling
    We use cookies to give you best experience
    Cookies Policy
    you can find out more in our
    Privacy Policy