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Empowering MOF Leaders with Vision 2030

Empowering MOF Leaders with Vision 2030

A leading ministry that enables Saudi Arabia to be among the world’s 15 largest economies by 2030 through a distinct financial system.

The challenge

In accordance with the new implementations of Vision 2030, MOF needed to ensure that their leaders were well trained on how to speak and make use of their body language before the camera. We successfully hosted a series of media training events for MOF leaders, that reflected the higher aspiration standards of the ministry.

Client

Comms
Xperiences

Event Creative Concept:

We developed a unique event creative concept that reflected the goals of the ministry and was used across channels for communication during the Media Training Sessions.

Event Management:

For one whole year we provided planning, implementation, and on-ground support for over 40 media training events. We sourced experts from around the region to host the training sessions and provide concrete content and skills to the MOF teams.

Event Documentation:

Our photography and videography teams captured all aspects of the media training events to ensure proper documentation not only for compliance purposes but also as a valuable reference for future use. These images and videos provide a visual record of the training sessions and serve as a reminder of the key concepts and skills learned by the participants. Whether used for review or to showcase the training events to others, these visual assets are a valuable resource for the MOF and its leaders.