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HPE: 50 Years of Innovation and Partnership in Saudi Arabia

HPE: 50 Years of Innovation and Partnership in Saudi Arabia

Hewlett Packard Enterprise (HPE) is a global technology leader, empowering businesses with innovative solutions in cloud computing, data analytics, and digital transformation to drive efficiency and growth across industries.

The challenge

Organizing a milestone event to celebrate HPE’s 50 years of impact in Saudi Arabia, while announcing their partnership with Al Fanar for local server production and the relocation of their regional headquarters. The event needed to engage a diverse audience of government officials, tech leaders, and stakeholders, ensuring flawless execution and seamless storytelling to highlight HPE’s past achievements and future ambitions.

Client

Experiences

Event Design, Production & Installation

For HPE's 50-year celebration in Saudi Arabia, our team crafted an immersive event experience that blended sleek, modern aesthetics with a distinct Saudi cultural look and feel. The event layout featured dynamic digital displays, interactive installations, and design elements inspired by Saudi heritage, creating a unique environment that reflected HPE’s legacy and future ambitions. From conceptualization to execution, we managed every detail, including stage design, lighting, and branding. Our team ensured flawless production and installation of all technical and visual components, delivering a seamless and impactful experience for attendees.

HPE 50 Years Video Production

Dice provided professional video production services tailored to HPE’s needs, emphasizing their 50-year presence in Saudi Arabia and strategic partnership with Al Fanar. Our team handled every aspect, from content creation to script development, ensuring a compelling narrative. We crafted engaging content to highlight HPE’s achievements and initiatives in the Kingdom, including the establishment of local server production. Additionally, we developed interviewer scripts that facilitated insightful discussions, ensuring key messages were effectively communicated. The final video served as a powerful tool to communicate HPE's commitment to Saudi Arabia and its role in driving growth and innovation in the region.

Event Planning and Management

Our team expertly managed every detail of HPE’s 50-year celebration in Saudi Arabia, from event planning to installation and on-site coordination. With high-profile attendees such as His Excellency Mohammed Al Tamimi, Governor of CST, and His Excellency Khalid Al Faleh, Minister of Investment, we ensured the protocol for welcoming these dignitaries was flawlessly executed. A key highlight was the launch ceremony, where key figures placed their hands on a launch spot, triggering a visual display on the screen to symbolize HPE's future. We also created a live show showcasing how today’s children are building the future of tomorrow, aligning with HPE’s vision. Our team handled everything related to AV, ensuring seamless integration of audio-visual components to deliver an engaging and impactful event experience.