HP Sprocket Campaign | Guinness World Record
HP is a technology company born of the belief that companies should do more than just make a profit. They should make the world a better place.
Our goal was to create an integrated digital campaign using marketing channels and tools, to maximize awareness and drive sales. In pursuit of that goal, we initiated a digital campaign where thousands of Saudi users uploaded their favorite memories, accumulating a “printing party”, where all participants were invited to print these memories on an HP Sprocket Printer. A total of 38,000 photos were printed. This highly integrated campaign resulted in sky-rocketing sales of the HP printer, and the breaking of a Guinness World Record for the Longest Line of Printed Photographs (1,726 M) which happened to be on eve of Saudi National Day.