Work | Project Details

HP Inc. Mini Big Books Campaign

31 Jan 2018

  • Category Product Launch
  • Client HP Inc.

Description

We launched the HP Inc. Mini Big Books campaign at Al Hayat Mall, Riyadh to reinvent family storytelling. The Mini Big Books campaign gives children the opportunity to take part in creating their own personalised story books and read them together with their parents.

At the HP stand, families were able to choose their favorite stories, customize and print it, using the HP DeskJet Ink Advantage 3785 All-in-One (AiO) printer. HP has also created a website (www.minibigbooks.com), where families can upload their pictures and select from 10 available stories, giving children the opportunity to become the heroes of their own books.

Other fun activities taking place at the stand included a photo booth, face painting, fun games, as well as many exciting giveaways.