Work | Project Details

HP Inc. Kronos Printer Launch

31 Jan 2018

  • Category Printer Launch
  • Client HP Inc.

Description

HP Inc has unveiled the new HP DeskJet GT 5820/10 all-in-one series, in the Saudi Arbia, that is targeted at high-volume home users looking for a wireless ink tank printer that never stops.

The HP DeskJet GT series prints up to 8,000 pages with a set of three HP colour bottles or up to 5,000 pages with a HP black ink bottle out of the box. Original HP inks are specially formulated to deliver sharp text, vibrant graphics and photos that resist water and fading and professional quality, borderless printing.

Based around the USP of the printer we came up with a very unique concept of a blow out room, filled with hundreds of pre-printed papers to educate the high volume printing capability of HP Kronos, visitors at the booth could step inside and participate in a game of finding the right HP logo and were able to win amazing prices, the campaign was support with Influencer Marketing & Social Media Outreach campaign.

Furthermore we had an extensive POS collateral specifically developed for the campaign, which was furthermore implemented across the region.