Work | Project Details

HP Inc. – Guinness World Record

31 Jan 2018

  • Category Guinness World Record - Product Activation
  • Client HP Inc.

Description

Our goal was to increase awareness and drive sales, in pursuit of that goal, we successfully attempted to break the Guinness World Record for the Longest Line of Photographs (1,726 M) on the eve of Saudi National Day, the campaign made use of a digital campaign to collect the photographs & Influencer Marketing to increase awareness, the result was the sale of the printer sky rocketed.

Using HP’s technology over thousands of Saudi users uploaded and shared their favorite memories to be printed out. The campaign culminated at a “printing party” where all participants were invited to print their memories on HP Sprocket Printer. A total of 38,000 photos were printed.

– Campaign Concept Developement
– Sourcing & Coordinating with Guinness World Records
– Printing & Prodcution
– Venue Sourcing & Management
– Onsite Event management & Record Execution
– Social Media Management Outreach
– Influencer Marketing