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Brand Guidelines:
We crafted a lively brand guideline, adding creativity and innovation to redefine and elevate the company’s identity, providing clear direction for expressing the company’s unique style and personality, and guiding them towards a distinctive and memorable presence in the market.
PROJECT GALLERY
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Website Content, Design & Development:
We revamped the user interface, providing a user-friendly experience, and gave the website an entirely new look enhancing its overall visual appeal. Additionally, we reimagined the written content, creating and implementing a new step-by-step sugar production process.
Website:Â https://durrahsugar.com/
PROJECT GALLERY
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Packaging Design:
Our designers crafted a new packaging design for the Red Sea & Bayt Al Sugar, enhancing the presentation of their premium products across a range of sizes and packing options, extending from laminated to woven package designs.
PROJECT GALLERY
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Pre-Production:
The content team crafted an outstanding script that effectively portrayed Durrah’s mission and values, emphasizing a dedication to quality, innovation, and sustainability in the corporate video.
Production:
Our skillful team went to the King Fahad Industrial Port in Yanbu to showcase the highest industry standards and state-of-the-art plant and facilities dedicated to sugar production emphasizing sustainability. Showcasing the journey of sugar, from its arrival at the plant to the careful packaging process for consumer use.
Post-Production:
Our team of editors crafted a visually engaging narrative that not only captures the journey of sugar from arrival to packaging but also emphasizes the sustainability initiatives embedded in every step of the process, highlighting Durrah’s expertise. The corporate video successfully reflected their commitment to environmental consciousness and high production standards.
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Brand Photo Library:
Our expert photographers skillfully captured compelling images of the warehouses factory and equipment, showcasing the operational excellence and unique aspects of the facilities, to be utilized for their convenience and website.
PROJECT GALLERY
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Elevating Presence at Saudi Food Show:
We brought Durrah’s vision to life at the Saudi Food Show with a fully designed and executed exhibition booth—blending strategic design, immersive brand storytelling, and flawless production to deliver a standout presence.