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🎯 Dice | Strategic Agency for Events & Social in Saudi Arabia
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KEEMART BY KEETA

Keemart is the grocery vertical within Keeta, a fast-growing Chinese super app expanding globally in the on-demand delivery and e-commerce space. As part of Keeta’s ecosystem, Keemart combines fast delivery, competitive pricing, and wide product variety to compete in the online grocery delivery market in Saudi Arabia.

KEEMART BY KEETA

SERVICES

The challenge

Keemart entered the Saudi grocery delivery market with a clear objective: establish a strong market entry and scale through content-led growth. Operating in a highly competitive landscape, the brand needed to: Build visibility across TikTok and Instagram Communicate its strengths in speed, pricing, offers, and variety Drive organic engagement and reach Sustain momentum beyond launch through content-driven expansion The challenge was to move fast, stay relevant, and integrate into Saudi digital culture from day one.

CLIENT

ــــــــــــــ The Build

Leveraging Dice’s experience in food and grocery delivery platforms, we developed and executed a content-first strategy centered around short-form video on TikTok and Instagram. 

The approach was designed to support both market entry and ongoing expansion, built on cultural timing and platform behavior. 

We focused on producing high-frequency, platform-native content that blends: 

  • Everyday grocery scenarios  
  • Humor and relatable situations  
  • Trend-driven formats adapted to the brand  
  • Offer-led storytelling highlighting speed, pricing, and variety  

Content was aligned with key moments such as pre-Ramadan, Ramadan, and Eid, allowing Keemart to naturally integrate into high-engagement periods. 

Execution was fast and consistent, enabling the brand to stay relevant within the Saudi TikTok and Instagram ecosystems while continuously building visibility and engagement. 
 

Reporting & Analytics

To support performance tracking and optimization, both Dice and Keemart operated through Spread, our proprietary content and analytics platform. 

Through Spread, the client had access to: 

  • Real-time content performance tracking  
  • Post-level insights across TikTok and Instagram  
  • Visibility on engagement, reach, and video performance  
  • A centralized platform for content review, feedback, and approvals  

This allowed for faster decision-making, continuous optimization, and a clear understanding of what drives performance within the short-form video ecosystem in Saudi Arabia. 

ــــــــــــــ Impact

Within the first month of Ramadan, the content delivered strong organic growth across TikTok and Instagram: 

  • 50,000+ followers growth  
  • 4.2 million video views  
  • 100% organic reach and engagement  

More importantly, Keemart achieved a strong market entry and began scaling its presence through content-driven expansion. 

The brand positioned itself as a fast, relevant, and culturally aligned grocery delivery platform, using short-form content to convert attention into engagement. 

This case highlights how a Chinese brand entering Saudi Arabia can leverage TikTok and Instagram strategy, localized content, and cultural timing to accelerate both entry and growth. 

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