Amplifying Hisense in Saudi Arabia

Hisense, a renowned multinational corporation, has solidified its position as a global leader in consumer electronics and home appliances. With a rich history dating back decades, the company has consistently pushed the boundaries of innovation to deliver cutting-edge products that enhance people’s lives. From televisions that redefine visual experiences to home appliances that streamline daily routines, Hisense is committed to providing reliable, high-quality solutions that exceed customer expectations.

CLIENT

SERVICES

The challenge

Despite being a global tech leader, Hisense faced challenges in establishing a strong presence among local consumers. Our goal was to generate significant buzz, create a memorable brand identity, and drive product interest. Dice was tasked with elevating Hisense's brand visibility in the highly competitive Saudi Arabian market, overseeing a comprehensive branding strategy that encompassed everything from creative campaigns to on-ground activations, online marketing initiatives, advertising efforts, and social media management. We diligently managed Hisense's social media channels, ensuring timely responses and fostering engagement. Through targeted advertising and strategic content distribution, we effectively boosted the campaign's visibility and drove traffic to Hisense's online platforms.

Client

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Euro cup campaign

We kicked off the Euro Cup campaign with a striking teaser: a 100-inch roaming TV box that toured the malls of Riyadh. This visually captivating element generated significant buzz, attracting large crowds and setting the stage for the campaign’s main activities.
Building on the excitement generated by the TV box, we launched dynamic on-ground activations at Panorama Mall and Riyadh Park. These high-traffic locations allowed us to engage directly with potential customers, immersing them in the thrill of the Euro Cup. Our brand activations featured cutting-edge technology displays and thrilling competitions with exclusive prizes, such as TVs, refrigerators, and even all-expenses-paid trips to Germany to witness the Euro Cup live.
To further engage the audience, we also provided opportunities to win these exciting prizes through online participation. Fans could join in on digital platforms, entering competitions via social media for a chance to win, whether they were engaging with us at the malls, in retail stores, or online.
Throughout the campaign, we maintained an always-on social content strategy across Hisense’s platforms, consistently engaging with the audience and keeping the Euro Cup excitement alive. This strategy ensured ongoing interaction with football fans and reinforced Hisense’s brand presence throughout the tournament.
The campaign’s impact was further amplified by our collaboration with the beloved influencer Musaed Al Fouzan. His presence at the events, especially his participation in the “30-Second Challenge,” created a buzz among the crowd, leaving unforgettable memories. His influence significantly boosted the campaign’s reach, driving our multi-platform strategy across Instagram, Snapchat, TikTok, and YouTube, which culminated in over 71 million impressions.

Through this comprehensive digital and on-ground campaign, Hisense firmly established itself as a dynamic and engaging brand, capturing the attention of football enthusiasts across Saudi Arabia.

PROJECT GALLERY

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Partnership with Real Madrid

To commemorate Hisense’s partnership with Real Madrid, Dice planned a grand celebration ceremony. As the lead agency, we were responsible for overseeing all aspects of the event, including branding, event management, audiovisual production, registration, photography and videography.
Our team worked tirelessly to create an interactive and engaging experience for attendees. The celebration took place at the prestigious Hilton Riyadh Hotel, providing a luxurious and sophisticated setting. We incorporated interactive elements that allowed attendees to showcase their football skills and immerse themselves in the Real Madrid spirit.
Through our innovative approach and attention to detail, we successfully elevated Hisense’s brand visibility and solidified its position as a leading technology brand in Saudi Arabia. The celebration was a success that captured the hearts of consumers and created unforgettable memories.

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Social Media

To ensure a consistent and engaging presence across all of Hisense’s social media platforms—Facebook, Instagram, TikTok, Twitter, and YouTube—we began by developing a tailored strategy that aligned with the brand’s goals and resonated with the Saudi audience. This strategy guided our monthly content calendars, with content specifically tailored for each platform to maximize relevance and engagement. We maintained an always-on approach, actively managing and responding to interactions in real-time to build a strong connection with the audience. In addition to organic content, we also ran Hisense’s paid media ads, further amplifying our efforts through targeted advertising, influencer collaborations, and strategic content distribution. This comprehensive approach effectively boosted visibility, drove significant traffic to Hisense’s platforms, and ensured that the brand remained top-of-mind across all digital touchpoints.

Results:

Dice’s strategic marketing efforts have propelled Hisense to prominence in the Saudi market. By crafting campaigns that resonated deeply with Saudi consumers, we effectively increased brand awareness and fostered a positive perception of the brand. Our social media initiatives have fostered a strong and engaged community, driving sales and solidifying Hisense’s position as a leading player in the consumer electronics industry.

PROJECT GALLERY