In today’s fast-moving digital world, attention is the ultimate currency. At Dice, we know that capturing it takes more than ads. It’s about creating videos that feel human, fun, and impossible to scroll past. The goal isn’t to push products, it’s to spark conversations, build authenticity, and turn everyday moments into brand stories that deliver real results.
Phys: Because Moving Should Be the New Scrolling
Client: PHYS
We saw that creating real impact for Phys meant addressing a major pain point for parents: kids stuck on screens all day. Instead of a standard product demo, we built a relatable story around a mom overwhelmed by her child’s tablet use—until she finds Phys. It wasn’t just about features, it was about emotional relief and the joy of reclaiming movement and play.
Watch how we brought Phys to life in a way parents couldn’t ignore.
The video hit because it dramatized a universal frustration and offered a clear emotional payoff. Viewers didn’t just see a tool, they saw a solution. That relatability turned into trust—and ultimately, conversions.
Hungerstation: Turning Eid Spirit into a Viral Moment
Client: Hungerstation
In Saudi’s competitive food delivery space, relevance requires more than visibility. It takes cultural connection.
For Eid, we skipped the traditional greeting and instead crafted a playful story: a delivery car in the desert, a sheep in the back, and a twist that made people laugh and share. It wasn’t about food—it was about the spirit of celebration.
Watch the scroll-stopping moment we created for HungerStation.
The video stood out because it was quirky, local, and fun. It captured the Eid mood in a lighthearted way that instantly clicked. That cultural tone turned a simple idea into a viral campaign that brought the brand closer to the community.
See the full story: Feeding the Scroll Culture
Foodics: Where Restaurant Tech Meets Storytelling
Client: Foodics
Restaurant tech isn’t known for going viral. But we saw an opportunity to make it human.
We put the spotlight on the Foodics team and created a fun, employee-generated video that showed off the company’s personality. No gloss—just good vibes, real people, and a playful caption that made the content pop.
Watch how we made the brand more human, more relatable.
The result was a piece of storytelling that built trust, highlighted culture, and turned team energy into brand connection. The content didn’t just get engagement—it made people care.
Want more? Watch Foodics’ Full case study:
Dice: When Office Jokes Break the Internet
Sometimes, our most viral work starts right in the office. A simple generational joke between millennials and Gen Z teammates turned into a 9-million-view hit. Just a gesture, a cheeky point, and a shared moment about growing up and stepping into responsibility.
Watch how a small idea turned into a massive laugh.
It resonated because it was real. It captured humor, timing, and nostalgia—turning an everyday office interaction into content that millions connected with.
The Dice Formula: Why These Videos Work
Our success isn’t luck. It’s a repeatable approach that turns fun into function:
- Hook fast: You’ve got 3 seconds.
- Tell a story: Emotion beats information.
- Stay native: TikTok isn’t Instagram. Format for the platform.
- Always give value: Laughs, insights, or solutions—your audience should walk away with something.
That’s how we make videos that don’t just entertain but convert.
Your Brand’s Next Big Story Starts Here
These are just a few of the brands we’ve worked with across Saudi Arabia and beyond. The takeaway? Relatable, fun, and authentic content wins. It’s what sparks engagement, builds conversations, and turns viewers into loyal fans.
Ready to stand out and turn your content into real business results?
Let’s make your brand the next big story.
Explore more on the Dice Blog for fresh inspiration and insight.