Dice Marketing & Advertising Beirut was the big winner of the Creative Combat at the annual Arabnet Beirut 2018 on February 22, bringing home the award. The agency was widely acclaimed for “helo ktir” campaign for the Alfa Telecom Group.
(Disclosure: The Arabnet Creative Combat Awards are judged by Christine Assouad, CEO of Dunkin Donuts and Semsom, Maroun Kassab head of marketing department at Alfa Telecom and Christelle Abou Jaoude Head of sales and marketing department at Beirut Digital District.)
The turnout was impressive, the event was held under the patronage of His Excellency General Michel Aoun, The President of the Lebanese Republic and was also host to Prime Minister, Saad Al Hariri.
Dice Beirut won the Creative Combat for “Helo Ktir” for Alfa. The campaign aims to generate raise awareness about the prevalence of diabetes among the population and encouraging a healthier lifestyle among the youth to combat it, reinforcing loyalty to Alfa’s digital channels. The Dicer’s team brought about a unique identity for the campaign and approached its audience at a grassroot level and something that touches everyone’s hearts and minds and leaves a lasting impact about social change.
ABOUT Dice Marketing & Advertising
Dice Marketing & Advertising is a regional communications agency that brings together several key capabilities and expertise under one roof. Built with client’s interest at the center, Dice MA recognizes the simultaneous need for specialization and integration in marketing today.