Our Vision
We see a world where creativity sparks change, rewriting the rules of possibility. A future built on bold ideas, accelerated by AI, and guided by strategy.
WHO WE ARE
Dice is an independent creative agency based in Saudi Arabia and part of the Mothmerat group.
We work with brands that want more than campaigns. We create experiences that are felt, remembered, and shared. From large scale events to social content and digital storytelling, we help brands stand out in a world that looks and sounds the same.
MOTHEMRAT GROUP
The Ecosystem Behind the Experience
VISIT WEBSITE
MOTHEMRAT.COM
Opera
TECHNIACA LPRODUCTION
Strengthens Dice by powering high scale events with reliable, world class technical execution (AV, staging, lighting).
Milli Production
BUILD & FABRICATION
Supports Dice by transforming concepts into high quality physical experiences (booths, decor, steel structures).
Solution Circle
DIGITAL INFRASTRUCTURE
Complements Dice by powering the digital infrastructure behind events (registration, data capture, custom tools).
Our Purpose
SAVE THE WORLD
FROM BORING.
We fight safe thinking, copy-paste ideas, and work that fills space without meaning.
If it does not create impact, spark a reaction, or open a new perspective, it does not stay on the table.
We design, produce, and manage experiences that people want to walk into.
We craft social media that moves with culture.
OUR MINDSET
Everything we do starts with a spark. That spark is a mix of strategy, creativity, and technology, guided by people who care about the work.
STRATEGIC MINDSET
We do not move without a clear objective. Every idea, event, and post serves a purpose and ties back to the brand and its goals.
FUELED BY AI
AI is part of our workflow, from research to production. It helps us explore more options, move faster, and deliver smarter work.
RADICAL CREATIVITY
We are not here to repeat what already exists. We challenge the expected and push for ideas that feel bold, real, and relevant.
PEOPLE POWERED
Tools help. People decide. Our team, our clients, and the audiences we create for sit at the center of everything we do.
HISTORY
THE
EVOLUTION EVOLUTION
From a two-person startup to an international agency. We didn't just grow; we evolved.
2013 2013
Started with two people and a single client. The focus was event management.
2014 2014
Launched the Creative Department which became a core part of our services.
2015 2015
Completed our first brand revamp and expanded event output.
2016 2016
Expanded into international markets and worked with global brands.
2017 2017
Opened our Beirut office and broke a Guinness World Record.
2018 2018
Built our Social Media Department which grew ahead of the market.
2019 2019
Scaled to large events with over 2,800 attendees.
2020 2020
Digital transformation accelerated. Expanded digital team.
2021 2021
Hosted a major virtual event with over 8,000 attendees.
2022 2022
Expanded into Egypt with over 60 team members across three offices.
2025 2025
Introduced SPARK AI as the agency’s innovation layer.
- INNOVATION LAYER
SPARK AI
SPARK AI is Dice’s innovation layer. It is our internal AI framework that enhances how we create ideas, analyze audiences, and build technology for brands.
It powers faster workflows, smarter content, and immersive real time experiences across everything we do.
NOTHUMEN
Our AI identity lab where we craft virtual influencers, synthetic models, and digital characters designed for bold and expressive brand storytelling.
SPREAD
Our social workflow and approval platform that streamlines publishing, predicts performance, and simplifies client reviews.
GRID
Our event intelligence system that reads audience behavior, measures engagement, and gives brands real time insights during live experiences.
Built by Dice. Powered by SPARK.
WHY BRANDS CHOOSE DICE
- One partner across events, content, and social
- Real understanding of Saudi culture and regional audiences
- Hands on leadership and team involvement
- Strong mix of strategy, creativity, and production
- Use of AI to increase speed and quality
TRUSTED BY WORLD CLASS BRANDS
READY TO SPARK
SOMETHING NEW? SOMETHING NEW?
Whether you want to launch a new experience, create a bold campaign, or refresh how your brand shows up, Dice is built to help you do it with impact.