At Dice Marketing & Advertising, we’ve always believed creativity is more than just ideas — it’s energy, curiosity, and the courage to explore what’s next. That belief now has a name: Spark Creativity.
Our refreshed brand identity represents more than a new look. It marks the next chapter in Dice’s journey — one defined by originality, cultural relevance, and forward momentum in a region where the creative economy is evolving faster than ever.
Introducing Spark AI
As part of this evolution, we’re launching Spark AI, our innovation layer combining creativity with technology. Spark AI reimagines how marketing and communication intersect with AI, allowing us to explore new storytelling frontiers and experiment with digital possibilities that push brands further.
From Spark AI Comes NOTHUMEN
“Our rebrand is about more than design — it’s about sharpening our voice,” says Sari Kazma, Managing Director at Dice.
“Spark Creativity captures who we are and where we’re going. Spark AI builds on that, bridging creativity and technology. With NOTHUMEN, we’re stepping into uncharted territory — a world where digital beings can be crafted, nurtured, and set free to engage audiences in ways we’ve only imagined.”
As Saudi Arabia’s creative economy continues to expand, Dice remains committed to leading the intersection of culture, technology, and storytelling — empowering brands to spark creativity that moves people.