A Bold Transformation: From Allianz to Mutakamela Insurance

Event, Branding, and Employee Engagement

Solution:

We delivered impactful branding and event experiences to elevate Mutakamela’s transformation:

• Exclusive Launch Event: Organized and managed an event attended by top-tier clients and senior management, providing a platform to unveil the new brand and strengthen stakeholder relationships.

• Office Rebranding: Replaced all old signage and internal branding with the new Mutakamela identity, ensuring consistent branding across all locations.

• Employee Welcome Box: Designed a custom welcome box to introduce employees to the new brand, fostering excitement and alignment.

Results

• The launch event strengthened relationships with key stakeholders and enhanced internal alignment.
• Consistency in physical branding across all office locations elevated the brand’s professional image.
• Employee welcome initiatives fostered engagement and alignment with the brand’s vision.

Social Media and Website Development

Solution:

We established a strong digital presence to align with Mutakamela’s rebranding goals:

• Social Media Strategy: Revamped social platforms with engaging content, a cohesive tone, and interactive storytelling to connect with clients and the public.
• Digital Advertising: Executed targeted ads on social platforms and through programmatic advertising to maximize reach and engagement.
• New Website: Designed and developed a modern, user-friendly website that reflected the brand’s identity and enhanced user experience.

Results

• The digital campaign delivered a total of 232.4 million impressions, reaching 45.7 million unique users.
• Engagement across social media platforms totaled 9.8 million interactions , while video views exceeded 143.5 million.
• The website redesign provided a seamless user experience, increasing profile visits to 73,274 and driving 286,666 clicks from digital ads.