Amplifying Hisense in Saudi Arabia

Euro cup campaign

We kicked off the Euro Cup campaign with a striking teaser: a 100-inch roaming TV box that toured the malls of Riyadh. This visually captivating element generated significant buzz, attracting large crowds and setting the stage for the campaign's main activities.
Building on the excitement generated by the TV box, we launched dynamic on-ground activations at Panorama Mall and Riyadh Park. These high-traffic locations allowed us to engage directly with potential customers, immersing them in the thrill of the Euro Cup. Our brand activations featured cutting-edge technology displays and thrilling competitions with exclusive prizes, such as TVs, refrigerators, and even all-expenses-paid trips to Germany to witness the Euro Cup live.
To further engage the audience, we also provided opportunities to win these exciting prizes through online participation. Fans could join in on digital platforms, entering competitions via social media for a chance to win, whether they were engaging with us at the malls, in retail stores, or online.
Throughout the campaign, we maintained an always-on social content strategy across Hisense’s platforms, consistently engaging with the audience and keeping the Euro Cup excitement alive. This strategy ensured ongoing interaction with football fans and reinforced Hisense’s brand presence throughout the tournament.
The campaign’s impact was further amplified by our collaboration with the beloved influencer Musaed Al Fouzan. His presence at the events, especially his participation in the "30-Second Challenge," created a buzz among the crowd, leaving unforgettable memories. His influence significantly boosted the campaign's reach, driving our multi-platform strategy across Instagram, Snapchat, TikTok, and YouTube, which culminated in over 71 million impressions.

Through this comprehensive digital and on-ground campaign, Hisense firmly established itself as a dynamic and engaging brand, capturing the attention of football enthusiasts across Saudi Arabia.

Partnership with Real Madrid

To commemorate Hisense's partnership with Real Madrid, Dice planned a grand celebration ceremony. As the lead agency, we were responsible for overseeing all aspects of the event, including branding, event management, audiovisual production, registration, photography and videography.
Our team worked tirelessly to create an interactive and engaging experience for attendees. The celebration took place at the prestigious Hilton Riyadh Hotel, providing a luxurious and sophisticated setting. We incorporated interactive elements that allowed attendees to showcase their football skills and immerse themselves in the Real Madrid spirit.
Through our innovative approach and attention to detail, we successfully elevated Hisense's brand visibility and solidified its position as a leading technology brand in Saudi Arabia. The celebration was a success that captured the hearts of consumers and created unforgettable memories.